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Want to communicate confidently, effectively and convincingly?

media presentation leadership

The importance of public speaking

The current zeitgeist, with its growing polarisation, antagonism and conflict, is putting ever greater demands on the effectiveness of personal communications by leaders, figureheads and professionals.

The ability to make a public appearance in the media, give an important presentation or a make a ‘sensitive’ announcement are indispensable skills that are taken for granted these days. At a time that reputation risk is higher than ever before. We believe: effective communication is not something you can leave to chance; it’s a skill you develop through practice and specialist guidance. While making sure you always remain authentic.

Our mission

We help people who find themselves in the spotlight, leaders, figureheads and (communications) professionals to communicate their message with confidence and  impact. So that even under pressure they can achieve the desired impact of their communications in a live situation. In part by forging a real connection with their audience.

This can involve anything from a media appearance or political debate to the presentation of financial results or a stakeholder meeting. But it can also be related to a transformation project, an important (internal) announcement or a crisis situation. We offer: professional guidance, practice and coaching in the public speaking moments that determine success.

Our method

Thanks to our many years of communications experience, gained at C-suite level in various sectors, we have the skills to guide both novice public speakers and experts, helping them to achieve their goals. For the past 25 years, our clients have reaped the benefits of the distinctive added value of our specially developed coaching method and approach, combined with smart technology in a modern learning environment.

We take a holistic approach, looking at content and vocabulary, your body language and senses, as well as your use of energy. We also address neuro-linguistic themes. For instance, how does our brain deal with negatively charged words? And how do you evoke positive or alternative images among your audience?

We do not focus on our own knowledge. Our priority is to work together to find an approach that works for each individual. Our 15 proven Public Speaking ‘tools’ provide a solid basis for practically any situation.

Our promise: tailor-made advice and coaching, in areas such as:

  • Basic skills & attitude
  • Content & vocabulary
  • Body language & energy
  • Connection & empathy
  • Negative framing & resistance
  • Activism & cancel culture

This enables spokespersons and other public speakers to gain more control over their own effectiveness, as well as to continue their own development.

Who we work for

We provide support to various target groups that need to get their message across convincingly, including: 

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Executives, CEOs and regulators

For example:

  • Positioning management themes and strategy
  • Vocabulary for complex dilemmas
  • Navigating conflicting interests and expectations
  • Direction and perspective in transformations
  • Handling issues and crises
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Politicians, mayors and aldermen

For example:

  • Understanding and resolving social issues
  • Creating support and perspective
  • Dealing with negative framing
  • Connection & inclusion
  • Polarisation and activism
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Communications professionalss

For example:

  • Communicating and implementing policies
  • Putting themes on the agenda
  • Creating a sense of urgency
  • Deepening (coaching) skills
  • Increasing communication impact

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Potentials and talent

For example:

  • Increasing impact
  • Developing senior ‘presence’
  • Signature development; tone of voice
  • Persuading & influencing
  • Presenting direction & path forward

Ad hoc or structural: always tailor-made

For both immediate personal support on topical issues and more structural development of communication skills, we are at your service 24/7. With pragmatic solutions, small groups and individual coaching, we offer solutions that deliver immediate results.

Get in touch and join us to explore the possibilities for your organisation.

About us

Jeroen Hellenberg

Jeroen Hellenberg

Jeroen Hellenberg is Managing Partner of Hellenberg & Everaars Public Speaking. He supports executives, leaders and professionals in the public positioning of key issues, both internally and externally.

As an (interim) communications director and consultant, Jeroen has built a solid track record in various sectors marked by their complexity, conflicting expectations and a shifting zeitgeist. His approach is characterised by sincere interest and strategic reflection, combined with pragmatic solutions. Thanks to his broad perspective, he has repeatedly proven able to get to the essence of an issue and to provide professionals with the support they need in the form of alternative vocabulary, images and policies.

After his career at consultancy firm Hill & Knowlton, Hellenberg held senior communication positions - at C-suite level - for 20 years at companies including Dutch rail operator NS, IT company Ordina, Holland Casino and Utrecht University.

Ad Everaars

Ad Everaars

Ad M. Everaars has been a consultant/coach in the field of media, presentation, communication and personal development for over 50 years.

Since 2000, Everaars has supported numerous companies and organisations via his own company AD EM PROducties. For instance, he has worked for the national government and political parties, as well as for various businesses; for sports organisations and athletes, as well as broadcast organisations and presenters; for municipalities and provinces; for care institutions and interest groups; for executive boards and managers; and for communications advisers and spokespersons. Over the years, Everaars has developed a number of special And much appreciated communications ‘tools’ for this purpose.

From 1973 to 2000, the companies Everaars worked included NCRV, Joop van den Ende Producties, RTL, NOB and AVRO. He was active in countries including the Netherlands, Germany, Belgium, Luxembourg, Portugal, Spain, Switzerland, the United States, Austria and England. As of 2025, Everaars works with Jeroen Hellenberg in Hellenberg & Everaars Public Speaking.

Ad M. Everaars is an ICF-Certified Coach and a Member of the Order of Orange-Nassau.